02nd Oct 2009
Maternity Photographers
Well after one post dedicated to mothers and how to find the right photographer, I’d like to dedicate this next post to photographers and how to find the right mothers! A lot of people have babies and it doesn’t seem like it’s going out of style any time soon, so it’s a good bet to place yourself in maternity photography. What, you may ask, is a maternity photographer supposed to do in order to get himself established in the trade? Well that’s a great question I’m glad you asked!
First off, you need to have a corporate identity. There are plenty of graphic designers looking for graphic design jobs. They would be happy to help you figure out what you as a maternity photographer need to get your maternity photography business off the ground in terms of corporate identity, including logos, letterhead, client letters and contracts, advertisements, magazines and even your website. Alternatively, you can learn how to build a website for yourself if you don’t wanna pay for one to be built.
Next you need to create a maternity photography portfolio to show to potential clients. Clients can have a lot more faith that you will do a good job if they see previous work that you have done. If you are just starting off this might mean you will need to do your first few jobs for free so that you can build your portfolio. After you’ve got a few clients under your belt you can start charging.
You also definitely need to have good references. Clients love to know that the maternity photographer they are choosing (you!) can not only make good images, but is also a trustworthy person that they can work with. Getting good references is pretty much the same thing as a portfolio, except instead of great images for future clients to see, you need to have past clients saying awesome things about you. So this is pretty easy to build up at the same time as building your portfolio.
Other things to think about are what your prices will be once you start charging. It is often perceived that people “get what they pay for” so make sure that you don’t price yourself too low or people will think you’re no good. At the same time, don’t price yourself too high or you won’t have any clients. Try to create a variety of packages so that clients have choices, people always love choices and it makes them feel like they are getting their money’s worth. It’s also a good idea to offer newborn photos, that way you can get some returning customers.
Of course there is plenty more to be talked about, such as using cute cameras like pink digital cameras, so come back later to read more about it!
Posted by Sarah Smith under
Maternity Photographers
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